Dear Max,

People won’t actually pay attention to you until you make them feel unsettled with their own situation. You need to do so well in whatever your expertise is that they worry about what they do on a daily basis. 

One of my favorite comedians, Steve Martin once said:

Be so good they can’t ignore you.

Steve’s right. No matter who “they” are, make them take notice. If they don’t notice, you don’t exist. 

Exist.

Love,

Daddy