Storytelling is a very influential tool for getting your point across in any situation. Long before the invention of the printing press, people would gather in city squares or around campfires to hear and tell stories. This is how history and lessons were passed through the generations.
In today’s day and age, we have things like this – a blog. Storytelling is just as important today as it ever was. You have to be able to relate to people in a way that they will remember the point to you story. If you simply tell them what you want them to do or learn they will ultimately forget it. Storytelling is an inherent wan within all of us. We used to ask for one more story before we went to bed. We used to pass down unwritten history through song and folklore. We used stories to stay connected.
Use stories. Stay connected to whom ever your audience is. Be a storyteller.