Being remembered and providing value

Dear Max,

I once took a leak next to the bass singer for Elvis’ background group The Jordanaires. Yes, you read that right. 

You never know when or where you will meet someone important. Whether in the bathroom of a old hall in Toledo, on the field or in a bar you should be prepared. Can you tell someone who you are and what you do in 30 seconds? Probably so. Can you do it in a way that they will remember you?

The most important thing is to provide value. Answering the question “why should they care?” should be the first thing on your mind. Give someone a reason to care and they’ll remember you. 

When I met Elvis’ bass singer I wasn’t prepared. But, since then, I’ve met a number of people whom I’ve made an impression on, who remember me.



PS: Even the people on the playground could one day be in a position to hire or fire you. How do you want them to feel about you?


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